From first-principles financial strategy to investor-ready pitch decks,
KPI architecture to market entry planning — the full commercial toolkit
for businesses that are serious about growth. Not theory. Execution.
Every engagement follows the same five-step framework.
No templates. No copy-paste decks. Every deliverable is built from scratch on your actual numbers, your actual market and your actual objectives. Most advisory firms charge for the framework. Here the framework is just the starting point — what matters is the output.
Each step is scoped, time-bounded and deliverable-linked. You always know what's being built, when it lands and what decision it enables. No open-ended retainers that drift. No surprises on scope.
01
Discovery
Deep dive into your business model, financials, market position and objectives
02
Diagnosis
Identify the real constraints — cash flow, pricing, unit economics, market fit
03
Design
Build the strategy, model or framework specific to your situation
Implementation support, monitoring and iteration as results come in
Core Services
Six services. One consistent standard.
Each one sits at the intersection of finance, strategy and execution — where most advisory falls short.
The goal isn't a report that collects dust. It's a decision that changes the trajectory.
Every engagement includes a discovery call, a written scope of work agreed before any fees are raised, and a structured handover so the work stays useful long after the engagement ends. These aren't one-size deliverables — the complexity, depth and format of each is calibrated to your stage, your audience and your objective.
01
📐
Financial Strategy & Modelling
3-statement financial models, scenario analysis and strategic financial planning. Built in Excel or Google Sheets — dynamic, auditable, investor-grade.
✓3-statement integrated model (P&L, BS, CF)
✓Base / upside / downside scenarios
✓DCF and comparable valuation
✓Break-even and margin analysis
✓5-year projections with assumptions log
02
🚀
Startup & SME Advisory
From idea to investable — business model design, unit economics, go-to-market strategy and the financial architecture that lets you actually execute.
✓Business model canvas & validation
✓Unit economics (CAC, LTV, payback)
✓Go-to-market financial planning
✓Founder equity & cap table structuring
✓Runway analysis & burn rate management
03
📊
Investment Readiness & Pitch Decks
Investor-ready documentation — pitch decks, financial models, information memoranda and due diligence preparation. Built to survive scrutiny.
✓Investor-grade pitch deck (12–15 slides)
✓Financial model & investment thesis
✓Information memorandum (IM)
✓Due diligence data room preparation
✓Funding round strategy & valuation
04
📡
KPI Architecture & Dashboards
Design the metrics that actually matter for your business model. Then build live dashboards that surface them in real time — not after month-end.
✓KPI framework design per business model
✓Live dashboard (Looker Studio / Power BI)
✓North Star metric identification
✓Leading vs lagging indicator mapping
✓Alert thresholds & anomaly detection
05
💷
Pricing Strategy
Most businesses are leaving money on the table with the wrong pricing model. Value-based, tiered, freemium, usage-based — the right model changes everything.
✓Pricing model analysis & recommendation
✓Willingness-to-pay research framework
✓Competitive price benchmarking
✓Margin impact modelling per tier
✓SaaS / subscription pricing architecture
06
🗺️
Market Entry & Expansion
UK, Pakistan and international market entry strategy. Competitive landscape mapping, customer segmentation, channel strategy and financial feasibility.
✓Market sizing (TAM / SAM / SOM)
✓Competitive landscape analysis
✓Customer segmentation & ICP definition
✓Channel strategy & economics
✓Financial feasibility & payback model
KPI Architecture
The metrics that actually run a business.
Most dashboards show you what already happened. A well-architected KPI system shows you
what's about to happen — leading indicators, cohort trends and unit economics in real time.
Built custom for your business model, not off a template.
The difference between a business that reacts and a business that predicts is almost always the quality of its measurement system. A North Star metric aligned to your actual value creation, supported by a tight set of leading indicators — that's what separates companies that scale from ones that plateau. This is that system, built for your specific model: SaaS, services, product, marketplace or hybrid.
faizanfly.com — Business Intelligence Suite · Real-Time KPI Dashboard · Q1 2025
Live Metrics Dashboard — North Star + Supporting KPIs
£2.21M
ARR
▲ +48% YoY
5.8%
Monthly Churn
▼ −0.4% MoM
78.4%
Gross Margin
▲ +2.1pp
7.6×
LTV:CAC Ratio
✓ Healthy (>3×)
MRR Growth — 12 Month Trend
Cohort Retention — Month 1 to 6
M1 100%M2 88%M3 76%M4 70%M5 65%M6 62%
market_model.py — TAM/SAM/SOM + Unit Economics
Market Sizing — UK FinTech SaaS
TAM — Total Market
£4.8B
SAM — Serviceable
£680M
SOM — Obtainable
£24M
5-Year Revenue Projection
YearRevenueGrowth
Y1
£0.5M
—
Y2
£1.2M
+140%
Y3
£2.8M
+133%
Y4
£5.4M
+93%
Y5
£9.1M
+69%
£2.21M
Annual Recurring Revenue
▲ +48% YoY
7.6×
LTV:CAC Ratio
✓ Healthy threshold
4.8mo
CAC Payback Period
▼ −1.2mo improved
5.8%
Monthly Churn Rate
▼ Improving trend
Investment Readiness
Investor-grade pitch decks that close rounds.
A pitch deck is not a presentation. It's a financial and strategic argument that answers
every investor question before they ask it. Structure, narrative, numbers and design —
built to survive a VC partner meeting and a founder diligence call in the same week.
🎯
The Problem Slide
Quantified market pain — the investor needs to feel the size of the problem
💡
Traction & Unit Economics
The numbers that prove the model works — CAC, LTV, growth rate, retention
💰
The Ask & Use of Funds
Specific, milestone-linked allocation that tells investors exactly where their money goes
Three ways to work together — from a single focused project to a fully embedded
ongoing advisory relationship. All scoped precisely before any work begins.
Every engagement opens with a written scope of work. Fees are agreed before anything is built,
no retainer runs indefinitely without a review, and every deliverable has a defined outcome it's
meant to enable. The goal is always the same: more value out than money in.
Reports are easy. Decisions are hard. Every engagement is measured against business outcomes — not the thickness of a document.
The measure of good advisory work isn't whether the model is beautiful — it's whether the business made a better decision because of it. That's the only standard that matters here.
📉
−34%
Average reduction in unnecessary costs after financial structure review in the first 90 days
💰
3.2×
Median improvement in LTV:CAC ratio after pricing strategy and customer acquisition restructure
🎯
87%
Of pitch decks prepared lead to at least one investor meeting within 30 days of completion
⚡
6wk
Average time from first call to fully operational management accounts and KPI dashboard
Ready to build something serious?
Every engagement starts with a single conversation. No commitment, no invoice — just a clear picture of what's possible.